I rebuild 100 to 300 pages of your website in 30 to 60 days so ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews can read you, trust you and quote you. Flat fees from $20,000. No retainer.
In writing: at least 30% more AI visibility and 30% more organic traffic six months after launch. If I miss, I keep working at no charge. If I still miss at month twelve, I refund half the fee.
Five short questions. About two minutes. I don't run ads.
Alder House is a one-person AI search optimization practice. For a flat fee from $20,000 to $95,000, depending on the package, I rewrite, restructure or build 100 to 300 pages of your existing website and launch them in 30 to 60 days. Every package guarantees at least 30% more AI visibility and 30% more Google organic traffic six months after launch. If either number is short, I keep working at no charge. If either is still short at month twelve, I refund half the fee. You approve everything that goes live.
Your next client types a full question into an AI tool. Something like "who's the best firm for this in my city" or "which supplier handles orders our size." They get back three or four names with sources attached.
If you're one of those names, you start the sales call already trusted. If you're not, you never hear about the deal. There's no page two in an AI answer.
Good companies go missing from these answers for boring reasons. The service pages are thin. The claims have nothing behind them. A model can't find a clean fact to quote. Ten pages say the same thing. All of that can be fixed, and fixing it is the job.
Illustration of the result I build toward. Domains blurred.
Alder House is new and has no finished client builds yet. These three results come from my earlier work. They are not typical results, and I have no data yet on what typical looks like. Yours will differ.
A new business with no revenue at the start. I built the site and ran the search work. Revenue reached $22,000 a month by month 3. Other things drove that too, and I can't separate them.
A working business with a few customers a month. I rebuilt how it showed up in search. Revenue reached $15,000 a month by month 6. Other things changed too, and I can't separate them.
April to August 2026. Organic search brings in 40% of its revenue from 19% of its visits. It also runs paid ads, so not all of its growth is organic.
The two earlier-project revenue figures are reported by me. I don't publish the underlying records. Its citation counts come from Bing Webmaster Tools' AI performance report, which is a different measure from the 50-question test the guarantee uses.
Six months after launch, both numbers will be at least 30% above your baseline. If either is short, I keep working at no charge. If either is still short at month twelve, I refund half your fee.
The same guarantee comes with every package. It is measured on that package's question set: 50, 100 or 200 questions.
A lot of guarantees say "30% more traffic" and never say 30% of what. This one names the questions, the tools, the dates and the math, so you can check it yourself.
We agree on the buyer questions in writing before any page changes: 50, 100 or 200, depending on the package. Each one runs three times in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. A question counts as a win when your company is named or cited in at least 2 of the 3 runs in at least one tool. The target is your baseline plus 30%, rounded up. If you start at zero, the target is 10% of the questions.
Organic clicks from Google, straight from your own Search Console. The six full months after launch are compared with the same six months a year earlier, so a slow season or a busy one doesn't skew the result.
If either number is short at month six, I keep working at no charge. If either is still short at month twelve, I refund half your fee.
Every package comes with the same written guarantee. The bigger ones cover more of your site, more of the questions your buyers ask, and the places outside your site that AI tools trust. There's no retainer on any of them.
One service line or one location.
Several service lines or locations.
Multi-location or multi-practice firms that want to own their market.
Payments follow the work, so you're never far ahead of it.
At signing. Locks your start date. In week 1 you get the written baseline and the page plan, before I touch a single page.
You review every page on a private staging copy. Pages go live when you approve them and this payment is received.
Due with your first monthly report.
At signing, then eight monthly payments of $10,000. Paid in full by month nine, while the ongoing work runs all twelve months.
Whatever you pay an agency each month now, multiply it by twelve. That's the number to compare against.
Analytics access, the 50-question AI test, a full crawl, a competitor review, and a page-by-page plan you sign off on.
Site architecture, schema, technical fixes and the first set of priority pages rebuilt.
The bulk of the rewrite and new gap pages. You review in batches on a private staging copy.
Final pages, a full quality check, launch once you approve, and indexing requests to Google and Bing.
I learn your business, study your site and your competitors, and rework the pages that matter most. If you have fewer than 100 pages worth keeping, the rest go into new pages that answer the questions your buyers ask and your site doesn't answer yet.
I write 50 real buyer questions with you, run them through ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, and record who gets cited today. That's the starting line.
Every page leads with a direct answer, then backs it with the specifics a model can trust: numbers, terms, process and credentials you supply and approve.
Before any page is written, I build a short brand voice guide from your calls, your best sales emails and how your team actually talks: the words you use, the ones you never use, and how you explain the work. Every page follows it, and you keep it.
Every page is edited by hand, then run through AI-detection tools and rewritten until it reads like someone who knows the work wrote it. Buyers notice generic copy, and so do the people deciding who to recommend.
Schema for your organization, services, people, products, reviews and FAQs, so search engines and AI tools know what each page is about.
Your services mapped into clusters: one strong pillar page per topic, with supporting pages for each question buyers ask around it. Duplicate and competing pages merged, so you stop competing with yourself.
A written linking plan for the whole site. Every supporting page links up to its pillar, and pillars link to the pages that make you money, so authority flows where it pays.
Both set up and verified for your site, sitemaps submitted, indexing checked page by page, and new pages sent for crawling at launch. Google Search Console measures the traffic guarantee. Bing Webmaster Tools shows how often Microsoft Copilot and its partner AI answers cite you.
Crawl errors, duplicate markup, slow templates, indexing problems and broken redirects. The things that quietly keep good pages out of answers.
New pages for questions buyers ask in your space that nobody answers well. Often a good place to start.
Each page goes through a checklist before launch: accuracy, contrast, mobile layout, links, schema and readability.
Drag the line. On the left is the kind of service page I see on many sites. On the right is how I rebuild it. Copy and branding are blurred. The structure is what changes.
Structural example of a rebuild. All copy, logos and names blurred.
Move the sliders to match your business. This is arithmetic on your own inputs, not a forecast. The guarantee covers organic clicks and AI citations. It doesn't cover leads, sales or revenue.
At the 500-click minimum, 30% is about 150 more clicks a month. Put your real number in. If the math doesn't work at your numbers, I'll tell you on the call.
The three ranking numbers come from a business I own, not from a client. I checked the rankings live on Google in July 2026. The page-one count is Google Search Console's 3-month average up to June 2026. Your results will be different.
See me on LinkedIn (opens in a new tab)I've been running my own businesses for over 10 years, and I never had a big marketing team behind me. So I had to get people to find them on Google. I couldn't just keep paying for ads. I learned how search works the hard way. I tried things, got some wrong, and did it again until it worked.
Now a lot of people skip Google and just ask AI who to hire. They ask ChatGPT, or they read Google's AI answer. If your site doesn't give those tools a clear answer, they'll likely name somebody else. So I fix your pages until they give that answer.
When you book a call, you talk to me, camera on. If you sign, I'm the one fixing your pages. I use AI tools to check your whole site fast. But I decide what goes on every page. There's no junior writer. My name and my company go on the contract before you pay anything.
I only take a few builds at a time, and only one Market Leader client in each market. You'll get a real start date on the call.
The guarantee only works on a real starting point, so I'm picky. Better to tell you no on the first call than take your money and hope.
I've done website concept work and a client app for a multi-office criminal defense firm. Lawyers advertise under strict rules that differ by state. I write conservatively and I point out what I notice. Your attorneys read every page and decide what goes live.
I provide the work and the measured results. That's all I provide. You and your attorneys review, approve and publish every page, claim and disclaimer. You are solely responsible for what you publish, for how you use it, and for how you use the results, including every advertising, solicitation and professional conduct rule that applies to you. I'm not a lawyer and I'm not your counsel. I don't promise that any page complies. Anything I flag is a courtesy. Your attorneys make the call.
A courtesy, not a compliance review.
Thirty minutes. I show you what five AI tools say when your buyers ask about your kind of business, why you are or aren't in those answers, and the live data behind the results on this page. If it's a fit, you'll get a real start date. If it isn't, I'll say so.
Foundation fits one service line or one location. Authority fits most established firms with several services or locations, because the off-site cleanup and the two refresh rounds are where a lot of the movement comes from. Market Leader is for firms in several markets or practice areas that want twelve months of ongoing work and a guarantee that I won't work with a direct competitor. On the call I'll tell you which one I'd buy in your position, including when that's the smallest one.
On every package: at least 30% more AI visibility and 30% more Google organic traffic six months after launch, counted the way the guarantee section describes. If either is short, I keep working at no charge until both are hit. If either is still short at month twelve, I refund half your fee.
You are. I provide the work and the measured results. You review, approve and publish every page, and you're solely responsible for what you publish, how you use it and how you use the results, including any advertising or professional rules that apply to you. For law firms, that means your bar's rules. I don't warrant that any content complies. Anything I flag is a courtesy. Your attorneys make the call.
Yes. I've done website concept work and a client app for a multi-office criminal defense firm. I write conservatively for lawyers and I point out what I notice. I'm not a lawyer and I don't check pages for bar compliance. Your attorneys review and approve every page before launch, and you're responsible for compliance with your bar's rules.
Alder House is new. The results on this page come from my earlier work. Two of those businesses are private. On the call I'll show you the live reports behind the ecommerce result and tell you what I can share about the other two.
Because 30% is a number I'm willing to put in a contract. Anyone promising you 10x in six months is guessing with your money. I can't tell you how far past 30% you'll go. I don't have client data on that yet.
I can't control what ChatGPT says. I can make your site the clearest, most specific answer to your buyers' questions. The count of cited questions is measured the same way every month, so you can see it move.
A Google update doesn't change the guarantee. If your numbers are short at month six, the same remedy applies.
Your pages and your schema are yours the day they ship. Everything is delivered to your own site, not stored on mine.
You might not. Ask them to run your buyers' questions through ChatGPT, Perplexity, Gemini and Google and show you dated screenshots. If they can, you know where you stand. If they can't, that's what I do before our first call.
No. Your site stays on the platform it's on now. I work inside what you already have.
A kickoff call, a few short check-ins, and page reviews in batches. Plan on a few hours a week from whoever knows your business best.
Nothing you're locked into. The pages, the schema and the gains stay yours. If you want another build on a new section of the site later, we can talk about it then.
Book a 30-minute Zoom call. Before we talk, I run your buyers' questions through ChatGPT, Claude, Perplexity, Gemini and Google, and show you the screenshots: who gets named, and whether you do.
I use a scheduling tool to book calls. Your answers are used only to prepare for the call, and I don't sell them. Please don't include client names, case details or anything confidential before we have an NDA.